All Pro Stainless Products is a leader in high-quality steel appliances for outdoor kitchens and offer their preferred dealers unbeatable wholesale prices and unmatched long-term value.
All Pro Stainless Products was created by Lewis and Linda Thibeault as an extension of over 20 years of work in the outdoor kitchen industry. With great success designing and manufacturing the All Pro Stainless Products line, they’ve decided to partner with retailers, dealers, and specialty partners to offer wholesale value to the industry that’s been so good to them over the years. They welcome partners from throughout the industry and look forward to offering impeccable service and outstanding product superiority.
Lewis and Linda needed a website that would not only generate leads for their wholesaling business but provide those leads with an easy decision to register for their unmatched Dealer Partner Program.
Allowing for dealers to register through the site was the key piece to this project. Since we aren’t marketing to the end consumer, the psychology behind selling the Dealer Partner Program is much different than a typical business. We took this into account throughout the design, specifically as it relates to the how we display products and information. We presented it much more like a catalog than most e-commerce stores since there is not purchasing aspect to the site, only information. The Facebook Ads and Email Marketing campaigns all have a consistent and cohesive design for optimal branding.