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Overview
Dr. Perry Nickelston is a Chiropractic Physician with a primary focus on performance enhancement, corrective exercise, and metabolic fitness nutrition. He is an expert in the myofascial, orthopedic, medical and trigger point soft tissue therapy. Dr. Nickelston has taken his clinic and cultivated a very strong following through his Stop Chasing Pain website. Through the site, Dr. Nickelston provides loads of value whether it’s through his library of blog posts, podcast, YouTube channel, international workshops, consultations, or his membership for followers who want to take their learning to the next level.

Challenges
Upon connecting, Dr. Nickelston and his associate Luisa expressed concern for the design and copy effectiveness with respect to conversions. There were specific areas of the site they wanted to address and make tweaks to. After addressing these areas of concern, we took it back to the broader view and understood the larger goal of giving Dr. Nickelston the ability to start to reel back the workshops (which are about 2 a month). But in order to do that revenue needed to come from another area of the business and we zeroed in and identified that the opportunity laid in the memberships. We devised a strategy to increase membership signups and got to work.